Flux was a part of MTV's digital media brand in Japan. The core concept of brand visual was Digital Snack, One bite (Byte) digital snack, Key visual styles to be influenced by colorful American snack packaging design. These visuals indicate the metaphor of buying short format digital content casually like buying a snack on vending machines.
Futuristic look mobile phone ( It was the year 2006, There's no smartphone yet) appear from snack package. Art Direction, Illustration by Manabu Inada. FYI: The first iPhone was released on June 29, 2007.

Flux Digital Gumball Vending Machine. Art Direction, Illustration by Manabu Inada.

Vintage style snack vending machine with a digital snack in it. Art Direction, Illustration by Manabu Inada.

Digital Candy Gumball vending machine. Art Direction, Illustration by Manabu Inada.

Digital Snack Factory Machine. Art Direction, Illustration by Manabu Inada.

Client: VIACOM, MTV Networks. MTV Japan
Creative Director, Designer: Manabu Inada
Year: 2006

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