![](https://cdn.myportfolio.com/a4c7e650-7fa1-461d-97c3-d5430fb1a04d/068ad42d-ed87-40fc-83ac-a66627db5468_rw_1920.png?h=841c5876948fe8fbb2d49d663b397975)
Lion Heart was established in 1996 in Japan as a men's high-end jewelry store. Since then, they have been a leading men's jewelry brand. In 2013, I had an opportunity to work on the renewal of the brand logo and package design.
![](https://cdn.myportfolio.com/a4c7e650-7fa1-461d-97c3-d5430fb1a04d/11c57fda-df7b-437b-8e8a-845766a87801_rw_1920.jpg?h=e167182f2c9a80317c528fccd76cacc9)
![](https://cdn.myportfolio.com/a4c7e650-7fa1-461d-97c3-d5430fb1a04d/5a3b6374-ef98-46b2-af3c-0bc798fd10bc_rw_1920.jpg?h=47dd5ea75b76a69dd053b7f776b08e11)
![](https://cdn.myportfolio.com/a4c7e650-7fa1-461d-97c3-d5430fb1a04d/afd0ec67-215b-457d-8db5-731deb83a090_rw_1920.jpg?h=661b5c5272eb3799e2991296e6eb23bc)
CONCEPT DESIGN
![](https://cdn.myportfolio.com/a4c7e650-7fa1-461d-97c3-d5430fb1a04d/f55f7606-96e9-4f63-b0d1-9a4184438574_rw_1920.jpg?h=423a277e0495938c6de4f814fa25be99)
Early Concept Design of Brand Logo.
![](https://cdn.myportfolio.com/a4c7e650-7fa1-461d-97c3-d5430fb1a04d/3139d817-408f-4208-ab7e-427dcd686260_rw_1920.jpg?h=cb2c897b144abeda447120f5a435aa58)
Early Thumbnail sketches of brand logo.
![](https://cdn.myportfolio.com/a4c7e650-7fa1-461d-97c3-d5430fb1a04d/00154d21-f77f-4b0c-8533-5a5abf7655f2_rw_1920.jpg?h=2a10a5a32a1bd44f8560ae1aabc07923)
Concept Design of Brand logo.
![](https://cdn.myportfolio.com/a4c7e650-7fa1-461d-97c3-d5430fb1a04d/2d0f0419-1e85-4d60-b879-21e4043d3186_rw_1920.png?h=b48b6d99ed8d66b412d09e0617d3b32f)
Client: Lion Heart
Creative Director, Designer: Manabu Inada
Year: 2013
Creative Director, Designer: Manabu Inada
Year: 2013
![](https://cdn.myportfolio.com/a4c7e650-7fa1-461d-97c3-d5430fb1a04d/cfefc76c-0b1f-48a3-bded-8424901c83e8_rw_1920.png?h=43a8c1045367a54b8363f1a42d284fbd)