Lion Heart was established in Japan in 1996 as a premium men’s jewelry retailer. Since its inception, the brand has established itself as a leading presence in the men’s jewelry market.
In 2013, Manabu Gaku Inada was personally commissioned by the brand’s president at the time to lead the art direction and design for a rebranding initiative. As part of the project, he designed a new brand logo and updated the packaging design, creating a refined visual identity for the brand.
While the Lion Heart logo had previously been refreshed every few years, the logo and packaging design created by Manabu Gaku Inada in 2013 have remained in continuous use ever since. More than a decade later, they continue to serve as the brand's enduring face and visual signature.
Lion Heart Brand HistoryClient: Lion Heart
Creative Director, Designer: Manabu Inada
Year: 2013
CONCEPT DESIGN
Early Concept Design of Brand Logo.
Early Thumbnail sketches of brand logo.
