Lion Heart was established in 1996 in Japan as a men's high-end jewelry store. Since then, they have been a leading men's jewelry brand. In 2013, I had an opportunity to work on the renewal of the brand logo and package design.
CONCEPT DESIGN

Early Concept Design of Brand Logo.

Early Thumbnail sketches of brand logo. 

Concept Design of Brand logo. 

Client: Lion Heart
Creative Director, Designer: Manabu Inada

Year: 2013

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