Japanese fashion brands NEEDLES and REEBOK CLASSICS collaborated to release a new version of  BEATNIK shoes. Outdoor sandals were initially released in 1993. NEEDLES' iconic butterfly, Purple brand color, and Beatnik style are the vital elements of this short film.

Client:  Nepenthes Japan, Reebok, Beams Japan
Directed/Produced:  Manabu Gaku Inada
Camera:  Julian Bass
Music:  Leon D Boykins

Model: Amanda
Year:  2018

Imaginary scene set up. Photo by Manabu Inada.

Early concept drawing and storyboard. Concept art by Manabu Inada.

Watercolor paint for the butterfly animation sequence. Art by Manabu Inada.

Early storyboard and concept drawing. Concept art by Manabu Inada.


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