Japanese fashion brand NEEDLES and REEBOK CLASSICS collaborated to release a new version of  BEATNIK shoes. Outdoor sandals originally released in 1993. NEEDLES' iconic butterfly, Purple brand color, and Beatnik style are the key elements for this short film.
Client:  Nepenthes Japan, Reebok, Beams Japan
Directed/Produced:  Manabu Gaku Inada
Camera:  Julian Bass
Music:  Leon D Boykins
Model: Amanda
Year:  2018

Imaginary scene st up. Photo by Manabu Inada.

Early concept drawing and storyboard. Concept art by Manabu Inada.

Water color paint for the butterfly animation sequence. Art by Manabu Inada.

Early storyboard and concept drawing. Concept art by Manabu Inada.


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