Japanese fashion brands NEEDLES and REEBOK CLASSICS collaborated to release a new version of  BEATNIK shoes. Outdoor sandals were initially released in 1993. NEEDLES' iconic butterfly, Purple brand color, and Beatnik style are the vital elements of this short film.


Client:  Nepenthes Japan, Reebok, Beams Japan
Directed/Produced:  Manabu Gaku Inada
Camera:  Julian Bass
Music:  Leon D Boykins

Model: Amanda
Year:  2018

Directed by Manabu Gaku Inada. NEEDLES X REEBOK CLASSICS X BEAMS JAPAN: BEATNIK Film pt. 2 A short film of special collaboration shoes BEATNIK
Directed by Manabu Gaku Inada. NEEDLES X REEBOK CLASSICS X BEAMS JAPAN: BEATNIK Film pt. 2 A short film of special collaboration shoes BEATNIK

Imaginary scene set up. Photo by Manabu Inada.

Directed by Manabu Gaku Inada. NEEDLES X REEBOK CLASSICS X BEAMS JAPAN: BEATNIK Film pt. 2 A short film of special collaboration shoes BEATNIK

Early concept drawing and storyboard. Concept art by Manabu Inada.

Directed by Manabu Gaku Inada. NEEDLES X REEBOK CLASSICS X BEAMS JAPAN: BEATNIK Film pt. 2 A short film of special collaboration shoes BEATNIK
Watercolor paint for the butterfly animation sequence. Art by Manabu Inada.
Directed by Manabu Gaku Inada. NEEDLES X REEBOK CLASSICS X BEAMS JAPAN: BEATNIK Film pt. 2 A short film of special collaboration shoes BEATNIK

Early storyboard and concept drawing. Concept art by Manabu Inada.

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