Die Another Day is a 2002 spy film and the twentieth installment in the James Bond series produced by Eon Productions. It is also the fourth and final film to feature Pierce Brosnan as James Bond. The movie was a massive success at the box office. Following this, Fox, MGM, and Eon Productions decided to launch a new and innovative visual campaign for the Japanese market. To accomplish this, INADA STUDIO designed critical graphic posters and managed the entire media campaign. As a result of their efforts, the campaign was awarded the Yomiuri Advertising Awards in 2003.
Client: 20th Century Fox International, MGM, Eon Productions
Creative Director, Designer: Manabu Inada
Art Director, Designer: Masao Yamamoto
Year: 2003
Creative Director, Designer: Manabu Inada
Art Director, Designer: Masao Yamamoto
Year: 2003
Main One Sheet Japanese 28 x20 in (71 x 51 cm) March 2003
Cross media promotion scheme by INADA STUDIO.
We executed a comprehensive transformation of the billboard at Shibuya Station as part of our 007 campaign, securing all advertising spaces ahead of any competitors. This strategic initiative had a considerable impact on the industry and subsequently inspired similar actions by other companies.
Billboard advertising in Shibuya
Early concept design for character and launch posters.
Early concept design for promotional web site.
Promotional web site splash screen variation
Characters, And Gadget UI
James Bond vehicles user interface
Press Kit
