Die Another Day is a 2002 spy film and the twentieth installment in the James Bond series produced by Eon Productions. It is also the fourth and final film to feature Pierce Brosnan as James Bond. The movie was a huge success at the box office. Following this, Fox and Eon Productions decided to launch a new and innovative visual campaign for the Japanese market. To accomplish this, INADA STUDIO designed critical graphic posters and managed the entire media campaign. As a result of their efforts, the campaign was awarded the Yomiuri Advertising Awards in 2003.

Main One Sheet    Japanese 28 x20 in (71 x 51 cm)    March 2003

Station billboard in Shibuya station. We planned to take over entire AD spaces for the 007 campaign. We carried out first than any advertiser.

Billboard advertising in Shibuya

Early concept design for character and launch posters.

Early concept design for promotional web site.

Promotional web site splash screen variation

Characters, And Gadget UI

James Bond vehicles user interface

Press Kit

Cross media promotion scheme by INADA STUDIO.

Client: 20th Century Fox International, Eon Production
Creative Director, Designer: Manabu Inada
Art Director, Designer: Masao Yamamoto

Year: 2003


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