Die Another Day is a 2002 spy film and the twentieth installment in the Eon Productions James Bond series — and the fourth and final film to star Pierce Brosnan in the title role. The film was a major box office success worldwide.
Building on that momentum, Fox, MGM, and Eon Productions commissioned a new visual campaign specifically for the Japanese market. INADA STUDIO was brought on to lead the initiative — designing key graphic posters and overseeing the campaign in its entirety.
Client: 20th Century Fox International, MGM, Eon Productions
Executive Creative Director, Designer: Manabu Inada
Art Director, Designer: Masao Yamamoto
Year: 2003
Client: 20th Century Fox International, MGM, Eon Productions
Executive Creative Director, Designer: Manabu Inada
Art Director, Designer: Masao Yamamoto
Year: 2003
Main One Sheet Japanese 28 x20 in (71 x 51 cm) March 2003
Cross media promotion scheme by INADA STUDIO.
As part of the 007 campaign, we secured every advertising space at Shibuya Station ahead of any competitor — executing a complete visual takeover of one of Tokyo's most iconic locations. The impact on the industry was significant, and the approach went on to inspire similar campaigns by other companies.
Billboard advertising in Shibuya
Early concept design for character and launch posters.
Early concept design for promotional web site.
Promotional web site splash screen variation
Characters, And Gadget UI
James Bond vehicles user interface
Press Kit
