Die Another Day is a 2002 spy film and the twentieth installment in the James Bond series produced by Eon Productions. It is also the fourth and final film to feature Pierce Brosnan as James Bond. The movie was a massive success at the box office. Following this, Fox, MGM, and Eon Productions decided to launch a new and innovative visual campaign for the Japanese market. To accomplish this, INADA STUDIO designed critical graphic posters and managed the entire media campaign. As a result of their efforts, the campaign was awarded the Yomiuri Advertising Awards in 2003.
Client: 20th Century Fox International, MGM, Eon Productions
Creative Director, Designer: Manabu Inada
Art Director, Designer: Masao Yamamoto

Year: 2003
Manabu Gaku Inada_007 DIE ANOTHER DAY

Main One Sheet    Japanese 28 x20 in (71 x 51 cm)    March 2003

Manabu Gaku Inada_007 DIE ANOTHER DAY
Manabu Gaku Inada_007 DIE ANOTHER DAY

Cross media promotion scheme by INADA STUDIO.

Manabu Gaku Inada_007 DIE ANOTHER DAY
Manabu Gaku Inada_007 DIE ANOTHER DAY
Manabu Gaku Inada_007 DIE ANOTHER DAY
Manabu Gaku Inada_007 DIE ANOTHER DAY
Manabu Gaku Inada_007 DIE ANOTHER DAY
Manabu Gaku Inada_007 DIE ANOTHER DAY
Manabu Gaku Inada_007 DIE ANOTHER DAY
We executed a comprehensive transformation of the billboard at Shibuya Station as part of our 007 campaign, securing all advertising spaces ahead of any competitors. This strategic initiative had a considerable impact on the industry and subsequently inspired similar actions by other companies.
Manabu Gaku Inada_007 DIE ANOTHER DAY
Manabu Gaku Inada_007 DIE ANOTHER DAY

Billboard advertising in Shibuya

Manabu Gaku Inada_007 DIE ANOTHER DAY
Manabu Gaku Inada_007 DIE ANOTHER DAY

Early concept design for character and launch posters.

Manabu Gaku Inada_007 DIE ANOTHER DAY

Early concept design for promotional web site.

Manabu Gaku Inada_007 DIE ANOTHER DAY

Promotional web site splash screen variation

Manabu Gaku Inada_007 DIE ANOTHER DAY

Characters, And Gadget UI

Manabu Gaku Inada_007 DIE ANOTHER DAY

James Bond vehicles user interface

Manabu Gaku Inada_007 DIE ANOTHER DAY

Press Kit

Manabu Gaku Inada_007 DIE ANOTHER DAY

MORE WORK

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