MTV Japan serves as the Japanese iteration of the cable television network MTV. On January 1, 2001, Viacom renewed its partnership with Music Channel, resulting in the revival of MTV Japan. During this period, I held the position of Executive Producer and Creative Director within MTV’s international division, where I was responsible for leading the localization efforts of MTV Japan's creative team. The visuals I developed were initially intended for the pre-launch landing page associated with this renewal. However, they subsequently transitioned into a comprehensive media kit, and an actual television program was produced based on the concept of an illustrated food cart integrated with a DJ set.
Client: VIACOM, MTV Networks. MTV Japan
Creative Director, Designer: Manabu Inada
Year: 2000
Creative Director, Designer: Manabu Inada
Year: 2000
Construction MTV. Art direction and illustration by Manabu Inada.
DJ Yatai is a concept focused on a Japanese street food cart, developed for MTV Japan's programming. Manabu Inada created the illustration and art direction.
DJ Yatai with a satellite dish. Art direction and illustration by Manabu Inada.
