Japanese fashion brands NEEDLES and REEBOK CLASSICS have collaborated to release a new version of their BEATNIK shoes, which were initially launched as outdoor sandals in 1993. This short film showcases the key elements of the design, including NEEDLES' iconic butterfly, the brand's signature purple color, and the unique Beatnik style.
Client: Nepenthes Japan, Reebok, Beams Japan
Directed/Produced: Manabu Gaku Inada
Camera: Julian Bass
Music: Leon D Boykins
Model: Javier Cerqueira, Ayet Betty,
Year: 2018
Client: Nepenthes Japan, Reebok, Beams Japan
Directed/Produced: Manabu Gaku Inada
Camera: Julian Bass
Music: Leon D Boykins
Model: Javier Cerqueira, Ayet Betty,
Year: 2018
William S. Burroughs's work table inspired this setup. The purple color was used as a visual accent for the object. We found the vintage Smith-Corona Typewriter on an auction site just before the photoshoot. The photo was taken by Manabu Inada.
Miles Davis had a great impact on Beatnik culture. One of my favorite albums is Kind of Blue.
Early concept drawing of a first imaginary scene. Concept art by Manabu Inada.
Drawing is used for the imaginary scene. Art by Manabu Inada.
Early concept drawing and storyboard. Concept art by Manabu Inada
