In the period leading up to the Year 2000, the marketing team decided to develop a new media kit. I was tasked with overseeing the overall creative direction, which included both online digital design and print materials for MTV's online division. I formulated a visual concept intended to signify a new era for the youth market and culture. This concept integrated bold propaganda-style visuals, elements of Russian constructivism, themes of revolution, and a focus on music.
Client: MTV Networks
Creative Director, Art Director, Designer: Manabu Inada
Model Photography: Zack Gold
Year: 1999
Creative Director, Art Director, Designer: Manabu Inada
Model Photography: Zack Gold
Year: 1999
Girl with a guitar, ready for the action of the music revolution. Model photography by Zack Gold. Art direction and design by Manabu Inada.
Dawn of a New Music Revolution. Inspired by Eugène Delacroix's "Liberty Leading the People," this concept features model photography by Zack Gold and art direction/design by Manabu Inada.
The package utilizes a plain cardboard box featuring a silkscreen print. The dimensions of the box are 12 x 12 inches, which is the standard size for vinyl albums. Additionally, a marketing reel is included on a VHS tape. For your information, Pioneer released a DVD player in late 1999.
The main folder for the media kit.
Each category includes a booklet and an index folder.
Color proof print for the "What We Stand For" section.
This is an early concept drawing for the key visuals, created by Manabu Inada as part of the concept art.
Original studio photograph featuring models. Photo credited to Zack Gold.
During the studio photo session, I was cutting out a cardboard stencil of the MTV Online logo. You can see the stencil in the "WHAT WE OFFER" photo.
