![](https://cdn.myportfolio.com/a4c7e650-7fa1-461d-97c3-d5430fb1a04d/c11fd083-187c-4189-a8c1-c961174e0359_rw_1920.png?h=5997169e786f5cd97678d822025d5a0e)
It was right before the Year 2000. The marketing team decides to produce a new media kit. I was responsible for overall creative not only Online digital design, But also Print material of MTV's online division. I came up with a visual concept for the new dawn of the youth market and culture. It was a mix of Propaganda style bold visual, Russian constructivism, Revolution, and Music.
![](https://cdn.myportfolio.com/a4c7e650-7fa1-461d-97c3-d5430fb1a04d/24328123-c03f-4ea7-9a8f-33e9ef3ff615_rw_1920.jpg?h=a6562dd2269b6936ca8ff1db0731e51e)
Girl with Guitar, Ready for the action of the music revolution. Model Photography by Zack Gold. Art Direction/Design by Manabu Inada.
![](https://cdn.myportfolio.com/a4c7e650-7fa1-461d-97c3-d5430fb1a04d/763415a9-bfb8-4c49-98fc-741f2faed681_rw_1920.jpg?h=7aa6a72719d078e29ca09138eaeb2f66)
Dawn of a New Music Revolution. Liberty Leading the People by Eugène Delacroix was inspiration of this concept. Model Photography by Zack Gold. Art Direction/Design by Manabu Inada.
![](https://cdn.myportfolio.com/a4c7e650-7fa1-461d-97c3-d5430fb1a04d/01525b15-2af1-4dfd-b3a7-9c30621b8835_rw_1920.jpg?h=8ea792aca96aedddfd58a3f6e4378578)
![](https://cdn.myportfolio.com/a4c7e650-7fa1-461d-97c3-d5430fb1a04d/5798b445-e042-4fba-87fd-7c68c3e5de02_rw_1920.jpg?h=bd644ca404d176a347254f12e008f27d)
The package used a plain cardboard box with a silkscreen print. Size of the box is 12x12 inch (Yes, Vinyl album size). Notice a marketing reel is on VHS tape. FYI: DVD player was released from Pioneer in late 1999.
![](https://cdn.myportfolio.com/a4c7e650-7fa1-461d-97c3-d5430fb1a04d/0fb64764-cd5b-4574-8306-2b2098b655f0_rw_1920.jpg?h=30b58864d100e5f6b34d7e568c096058)
Main folder of Media kit.
![](https://cdn.myportfolio.com/a4c7e650-7fa1-461d-97c3-d5430fb1a04d/1e3dc171-4a5d-46ae-a189-d63dade97e7b_rw_1920.jpg?h=2be035a305de5032f5a093be0abf20ee)
![](https://cdn.myportfolio.com/a4c7e650-7fa1-461d-97c3-d5430fb1a04d/1ef209d2-63c0-49de-a61c-8cd9c964b250_rw_1920.jpg?h=777f55498996d1d17912837e06b12299)
Booklet and Index Folder of each category.
![](https://cdn.myportfolio.com/a4c7e650-7fa1-461d-97c3-d5430fb1a04d/6014677f-579c-459a-a0ad-8050036c3af8_rw_1920.jpg?h=f7e22e1cdc2e6b5892ba56913a890248)
Color proof print for WHAT WE STAND FOR section.
![](https://cdn.myportfolio.com/a4c7e650-7fa1-461d-97c3-d5430fb1a04d/c02082f6-cdf8-425b-ad6c-4aeb507f97ba_rw_1920.jpg?h=132d5bab120fa7fd5d4af3a6cf2c1dd8)
![](https://cdn.myportfolio.com/a4c7e650-7fa1-461d-97c3-d5430fb1a04d/c8141ade-1a1e-4c64-b9fa-538cbc9308de_rw_1920.jpg?h=cd89cdb772344c620cbcd958aba8d4d2)
![](https://cdn.myportfolio.com/a4c7e650-7fa1-461d-97c3-d5430fb1a04d/cb950aa8-b42c-4867-b335-eec0e4ae76b9_rw_1920.jpg?h=8c1631a19739697e3ad7e33f85ff3b78)
![](https://cdn.myportfolio.com/a4c7e650-7fa1-461d-97c3-d5430fb1a04d/bb193a33-c2a1-460e-86f8-580d9b080ded_rw_1920.jpg?h=4cd39eb7430bc2dd0d9fe45e087c4a0a)
![](https://cdn.myportfolio.com/a4c7e650-7fa1-461d-97c3-d5430fb1a04d/86dee02c-c850-49d5-8c24-0a8348c1378d_rw_1920.jpg?h=1c7087c5cac852b0111d9e3090e40f67)
Early concept drawing for key visuals. Concept art by Manabu Inada.
![](https://cdn.myportfolio.com/a4c7e650-7fa1-461d-97c3-d5430fb1a04d/15aead28-5b80-41f4-a18b-c0e9825028c0_rw_1920.jpg?h=89b06f5389b3251954e51375197e17b3)
Original studio photo of models. Photo by Zack Gold.
![](https://cdn.myportfolio.com/a4c7e650-7fa1-461d-97c3-d5430fb1a04d/326e41dd-ffe3-41fd-9733-cefefdf999db_rw_1920.jpg?h=8c162d71335b11b7f5fb0085c2aa46ab)
Stencil art of MTV Online logo. I was cutting out the cardboard during the studio photo session. (You can see the cardboard stencil on WHAT WE OFFER photo)
![](https://cdn.myportfolio.com/a4c7e650-7fa1-461d-97c3-d5430fb1a04d/ab96450e-9837-4367-90c3-5c68b1fcc9c0_rw_1920.png?h=61501c36cd32a8ac3582029fe8390d76)
Client: MTV Networks
Creative Director, Art Director, Designer: Manabu Inada
Model Photography: Zack Gold
Year: 1999
Creative Director, Art Director, Designer: Manabu Inada
Model Photography: Zack Gold
Year: 1999
![](https://cdn.myportfolio.com/a4c7e650-7fa1-461d-97c3-d5430fb1a04d/a9b1e817-7f19-4189-b90d-b33863d94bc2_rw_1920.png?h=d3546e62a95198c5821f493c35b403d2)