Flux was established in 2006 as a mobile content service dedicated to packaging and producing video clips for cell phones. The service incorporated a social networking component and emerged as a prominent digital media brand in Japan. I played a pivotal role in the initial development of the brand identity, formulating the core concept of "Digital Snack." This concept epitomizes the idea of a "one bite (byte) digital snack." The visual styles utilized were significantly influenced by the vibrant designs commonly found in American snack packaging.
Client: VIACOM, MTV Networks. MTV Japan
Creative Director, Designer: Manabu Inada
Year: 2006
Creative Director, Designer: Manabu Inada
Year: 2006
Style guide for brand logo.
Promotional goods design.
CONCEPT DESIGN
Concept Design of Brand Character.
Early Concept Design of Brand Logo Treatment
Early Concept Design of Brand Logo Treatment
Early Concept Design of Brand Logo Treatment
Creative overview of FLUX.
