Flux was launched 2006 as a mobile-content service that packages and produces clips for cell phones it also has a social-networking component. It was a digital media brand in Japan. I was responsible for the overall creation of brand identity in the beginning. Set the core concept as Digital Snack, One bite (Byte) digital snack, Key visual styles to be influenced by colorful American snack packaging design.
Style guide for brand logo.

Promotional goods design. 

CONCEPT DESIGN

Concept Design of Brand Character.

Early Concept Design of Brand Logo Treatment

Early Concept Design of Brand Logo Treatment

Early Concept Design of Brand Logo Treatment

Creative overview of FLUX.

Client: VIACOM, MTV Networks. MTV Japan
Creative Director, Designer: Manabu Inada
Year: 2006

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