Flux was an integral component of MTV's digital media brand in Japan. The primary visual concept of the brand was termed "Digital Snack," which creatively alludes to the notion of a "byte" as a digital snack. The vibrant designs characteristic of American snack packaging served as significant inspiration for the brand's visual styles. These visuals effectively establish a metaphor for the casual acquisition of short-format digital content, akin to purchasing a snack from a vending machine.
Client: VIACOM, MTV Networks. MTV Japan
Creative Director, Designer: Manabu Inada
Year: 2006
Client: VIACOM, MTV Networks. MTV Japan
Creative Director, Designer: Manabu Inada
Year: 2006
The futuristic mobile phone appeared from the snack package in 2006, before smartphones had been invented. Art direction and illustration by Manabu Inada. Note: The first iPhone was released on June 29, 2007.
Flux Digital Gumball Vending Machine: Art direction and illustration by Manabu Inada.
Vintage-style snack vending machine with digital snacks inside. Art direction and illustration by Manabu Inada.
Digital Candy Gumball Vending Machine: Art Direction and Illustration by Manabu Inada.
Digital Snack Factory Machine: Art Direction and Illustration by Manabu Inada.
