Alien vs. Predator (AVP) is a science-fiction/action media franchise. The series is a crossover between the Alien and Predator. They depict the two species as conflicting with one another. Produced and distributed by 20th Century Fox, the film series began with Alien vs. Predator in 2004. One of the marketing challenges for Japan was how to reach broader audiences, especially the youth market. The younger generation in Japan needs to become more familiar with The most fantastic Sci-Fi franchise of all time. I came up with the idea of color-coded two different characters Green for Alien and Blue for Predator. And Also, create a Tagline as "Whoever Wins, We Lose."
Launch Poster: Copy-Whoever Wins, We Lose.
Main One Sheet Japanese 28 x20 in (71 x 51 cm)
Early concept design for key visuals. Samurai theme. Silhouette is from Queen Alien and Predator's weapon.
Early concept design for key visuals. Develop a duo color theme.
Promotional Web Site Design
Client: 20th Century Fox International, 20th Century Fox Japan
Creative Director, Designer: Manabu Inada
Year: 2004
Creative Director, Designer: Manabu Inada
Year: 2004
