Alien vs. Predator (AVP) is a science fiction and action media franchise that features a crossover between the Alien and Predator species, highlighting their continuous conflict. The franchise was produced and distributed by 20th Century Fox in 2004. I developed the primary tagline, "Whoever Wins, We Lose," for the Japanese promotional campaign. Additionally, I proposed the concept of "Voting the Character," which had a significant impact and conveyed a sense of irony. During this campaign, individuals could vote for their preferred characters through the official website.
Client: 20th Century Fox International, 20th Century Fox Japan
Creative Director, Designer: Manabu Inada
Year: 2004
Client: 20th Century Fox International, 20th Century Fox Japan
Creative Director, Designer: Manabu Inada
Year: 2004
VOTE for Alien Poster.
VOTE for Alien Poster. Tagline says Whoever Win, We Lose.
Vote for Predator Poster.
Web Site Design for Voting.
