X-Men: The Last Stand is a 2006 superhero film based on the renowned X-Men franchise from Marvel Comics. While participating in an executive conference with 20th Century Fox in Hollywood, Manabu Gaku Inada identified concerns surrounding the similarity of the film’s key visuals, particularly in their composition and color palette.
In response, Inada developed a minimal yet bold creative direction for a new series of key visuals tailored specifically to the Japanese market. By reinterpreting the film's visual language with a more distinctive, contemporary approach, the campaign achieved strong results, particularly on Tokyo's vibrant, dynamic streets.
Client: 20th Century Fox International, 20th Century Fox Japan
Creative Director, Designer: Manabu Inada
Year: 2006
Creative Director, Designer: Manabu Inada
Year: 2006
Main One Sheet Japanese 28 x20 in (71 x 51 cm) 2006
CONCEPT DESIGN
Early concept design for key visuals. Concept drawing by Manabu Inada.
Initial design for key visuals with a dual-color theme, used in the TV commercial trailer.
